To understand it simply, Search Engine Optimization (SEO) is the process of getting your website ranked highly in the search results of different search engines like Google, Yahoo, MSN, etc. Website ranking means that the Website get places when a user searches "Keywords" on the search engines. The higher your Website appears, higher are the chances of it being accessed.

As per an estimate more than 80% of the Internet users use search engines to find desired information, product and service. Now, with the continuous increase in the share of online business as well as in the total number of Websites it has become almost impossible for Websites to get ranked on first few pages of search engines without effective SEO.