Sharing is growing! At NetCreativeMind, mutual growth is what drives us when we work upon link building. Link Building - or Link Popularity in semiformal contexts - is an online promotional strategy, which involves submitting your website's link/URL on other webpages. This process may or not be on reciprocal basis.

Link Building is a highly sought after technique in cyber marketing for a number of reasons. Firstly, it is an ethical yet effective way of increasing your website popularity. Secondly, it is a one-time investment and thus saves you on money. Thirdly, it is instant - half the job is done the moment your website link appears on another - the instant it is clicked, it starts getting you business.

Besides, Link Building also popularizes your website by various links existing over a number of websites, and referring it to yours.

SEO Professionals categorize Link Building into three types:

One-way Linking as the names suggests, is submitting your website's link to other websites without displaying their links on yours. Mainly used for search engines, online directories and blogs, this approach is not considered a direct promotional strategy and thus it promises maximum benefits.

Reciprocal or Two-way Linking is the most commonly used Link Building technique. It implies submitting your link to another website and accepting its link on yours in turn. Reciprocal Linking is a demanding job and one has to be careful to exchange links with websites having equal or higher rankings. It not only benefits you by means of the other website, but also through search engines, which regard such links as quality back links, giving you higher rankings.

Another upcoming concept is facilitating indirect exchange of links between two websites via a third website, that is, one of the two provides/accepts link of a third website in reciprocal to the link exchange request. This relatively safer method - called Three-way Linking - ensures maximum benefits to both the websites.